Amazon brand protection for UK brands
Someone you never authorised is selling your product. The buy box keeps slipping. Your price is being undercut. Packfox watches your listings around the clock, works out what each change means, and hands you the response, drafted and ready to send. You stay in control, and the watching stays off your desk.
Send your brand name, get a short report on your own listings, usually within a few days, yours to keep. One follow-up email after that, and that’s it. No call, no card, no list. See a sample audit
Built from public marketplace data. No account access needed.
Your listings change without you, and it costs you
On Amazon, your product page is shared and public: other sellers, and Amazon itself, can change it. Most brands find out weeks late, when sales dip or a stockist complains.
Unauthorised sellers
Someone else is selling your product: new sellers appear on your listings, often with grey stock, undercutting your authorised partners.
Price erosion
Sellers undercut your price floor, eroding your margin and your retailers’ trust in you.
Buy-box hijacks
Another seller takes the buy box, and your sale quietly becomes theirs.
Altered or suppressed
Titles or images get changed, or the listing is suppressed and vanishes from search.
Built for UK brand owners: private label, D2C, or brands that also sell through shops and distributors. Not for resellers of other people’s brands, and not for anyone who wants sellers “removed” or prices policed. We don’t sell that, because in the UK nobody honestly can.
“Can’t you just get rid of them?”
The honest answer most services won’t give you: in the UK, being “unauthorised” is not by itself grounds for removal. And trying to control the price another seller charges, whether by minimum prices, threats or incentives, breaks UK competition law. The CMA has fined brands millions for it: Casio £3.7m in 2019, Fender £4.5m in 2020. Ask on Amazon’s own seller forums and you’ll hear the same thing: if the stock is genuine, Amazon won’t remove the seller. So we work the levers that are legal and that last.
Trace the leak
We correlate how and when rogue sellers appear to pinpoint which distributor or channel is most likely feeding them, so you shut the source instead of playing whack-a-mole.
Grounds that stick
Where there’s a real IP, trademark or listing-integrity breach, or a parallel import that isn’t exhausted in the UK, we prepare the Brand Registry report with grounds Amazon recognises.
Win the buy box back
We show you exactly where and why you’re losing it, so you reclaim it through price, fulfilment and authorised-seller strategy.
General information, not legal advice.
An audit shows you what’s actually happening before you spend a penny.
Get your free auditBuilt from public marketplace data. No account access needed.
Exhibit A · Sample documentThe audit, exactly as a brand receives it (guided tour inside)
Alerts are the easy part
A £15 tool pings you when something changes, then leaves you to work out the rest. Doing this properly means checking every listing, every day: sellers, prices, the buy box, your content, your search rank. Then deciding which changes matter, and what’s safe to do about them. That’s hours you don’t have, on a job that’s never finished. It’s the part we take off your desk.
We watch
Automated, continuous, read-only eyes on every listing: sellers, prices, the buy box, your content, search visibility, rank and rating. It runs in the cloud around the clock, every listing checked every hour, so nothing waits for office hours.
We decide
A person weighs each change against your rules: the sellers you recognise and the floors you set. The judgement is fitted to your brand, and you can always ask why.
We draft
The Brand Registry report, the appeal, the distributor query, the seller message: written for you, ready to send. You approve and send from your own account; you stay in control.
We measure
Every event is put in numbers you can check: how often the buy box slipped, how far under your floor the landed price went (item plus delivery, the price the buy box is actually decided on), and what Amazon itself reports was bought that month.
Where Packfox sits
You’ve probably tried some of this already: reporting to Amazon (the case closes, the seller stays), a cheap alert tool (you get the pings, you still do the work), or an agency quote with four figures in it. Here’s the map of the market.
| Packfox | Alert tools | Agencies | |
|---|---|---|---|
| Spots a change on your listings | ✓ | ✓ | ✓ |
| Works out what it means for your brand | We do | You do | They do |
| Drafts the response, ready to send | We do | You do | They do |
| UK rules built in (like the law on resale prices) | Yes | Not typically | Varies |
| Who you deal with | Martin, the founder | Software and support tickets | An account manager |
| Price | From £199 a month founding rate below | From about £15 to £30 a month | £1,000s a month |
How these categories typically operate, as at July 2026. Individual tools and agencies differ; check anything you’re considering.
What’s included, from £199 a month
Schedule of services
- 01Continuous monitoring. Every listing you give us: sellers, prices, buy box, content, search suppression, rank and rating. Checked every hour, around the clock.
- 02Automated same-day alerts for serious events: a hijack, a suppressed listing, an account-health change. Price and buy-box events can reach you within minutes once your account is connected. You choose how much reaches you between reports.
- 03A short weekly report in plain English. What changed, what it means, what to do next. Every listing gets a weekly state line (sellers, buy-box holder, sales rank, lowest landed price, rating, Amazon’s own bought-last-month figure), and every number traces to data captured on a stated date. A quiet week is reported as a quiet week, with the checked state set out.
- 04A ready-to-send draft for every recommended action: a seller message, a Brand Registry report, an appeal, a distributor query, a listing correction. The system prepares the draft the same day the event is raised; a person reviews it before it is handed to you, and nothing goes out in your name without you.
- 05Channel intelligence. New-seller history, price-erosion patterns, and where a supply leak most likely sits.
- 06Evidence you can act on. When your listing content changes you get a dated record of exactly what it said before and after, and once you act, the next pass checks whether the fix landed. The weekly report says so either way.
- 07Onboarding that walks you through switching on the free Amazon protections most brands never enable, including a Brand Registry check, and captures your authorised-seller list and price floors, so alerts are judged against your rules.
- That is the watching. The rest is the memory the service builds up for you.
- 08Your own client portal. Sign in with your email, no password to manage. Your story page, the archive of every weekly report we have sent you, plain English walkthroughs of Amazon’s brand programmes, and your setup steps all live there. See the demo, running on our sample brand.
- 09A standing seller dossier. Every seller we have discussed with you, kept current in the weekly report.
- 10Nothing is asked twice: your decisions are remembered, and a lookalike seller is flagged again if it reappears under a new name.
- 11When a seller departs, the report shows the before and after prices, receipted.
- 12Six account health metrics watched together, with stranded stock raised the same day it is seen.
- 13Fee rises at an unchanged price get flagged, the quiet margin eater.
- 14A story report roughly every four weeks. The running record of your whole time with us, chapter by chapter.
Your ongoing part is small by design: read one short weekly report, and when something needs action, approve a prepared draft and send it in your own name.
Exhibit B · Sample documentThe weekly report every client gets (guided tour inside)
The exact report format every client receives, generated on our fictional sample brand.
Packfox is run by Martin Fox, its founder: the person who reads what the monitoring finds and stands behind every report. Packfox Limited, company no. 17000715, ICO registered ZC160725. About Martin and how we work
£199 a month
Your whole catalogue, up to 50 active listings. More than 50? Ask for a quote.
No VAT added. No setup fee. Monthly rolling: cancel any month. Payment by Direct Debit, protected by the Direct Debit Guarantee.
No card, no commitment. The audit comes first.
Ready now? Start monitoring without the audit.
How it works
Getting started is simple, and risk-free. The audit comes first, with no commitment.
Free audit
A short report on your own listings: who is selling your products, how far under your typical price they’ve gone in the last 90 days, who actually held the buy box and for what share of recent checks, how your seller count compares to your category’s average where reliable category data exists, and for sellers you don’t recognise, the scale of their wider storefront. It covers up to 10 of your busiest listings; we pick them from what is publicly observable, and you can name your own instead. No call, and no account access needed.
Continuous monitoring
Then, if you subscribe, we keep watch: secure, read-only monitoring around the clock. Serious changes reach you the same day; price and buy-box events can reach you within minutes once your account is connected. The recommended fix follows, drafted and ready for you to review and send, and everything else lands in a short weekly report.
Month to month
If the audit shows problems worth solving, monitoring starts whenever you’re ready. Simple terms, no lock-in, and the founding rate applies while places remain.
After you subscribe (about 20 minutes of your time):
Why Packfox
Owner-operated
You deal directly with Martin, the founder. He makes the judgement calls and answers for the result. There is no account manager between you and him.
Evidence, not estimates
Every figure traces to marketplace data captured that day, and the system enforces it: a number that cannot be traced to the data is not published.
The right size
Monitoring tools make you do the work; agencies charge thousands. We sit in the middle: done-for-you, for small UK brands.
You stay in control
We detect, diagnose and draft. It stays your account and your call; nothing goes out in your name without you.
Built for the UK
UK-registered and fluent in the rules that decide these cases here. And we can often name the UK company behind an anonymous seller.
Exhibit C · Sample documentThe channel story: the running record every client builds (guided tour inside)
Questions brands ask us
Can you just remove unauthorised sellers?
How do you work out where the sellers are getting stock?
Do you need access to my Amazon account?
What exactly does £199 a month cover?
The audit already told me who my sellers are. Why would I keep paying every month?
How quickly will I hear about a problem?
What happens after I request the free audit?
What do I get in a week where nothing happens?
Who actually does the work?
What happens when the person behind Packfox is ill or away?
Is this legal advice?
See what’s happening on your listings
Send us your brand name and we’ll put together a free channel audit: who is selling your products and where the buy box went. Usually within a few days, yours to keep whatever you decide.
Get your free auditOne email with the report, one follow-up. That’s it. No call, no card, and we never ask for access to your account.
Prefer email? info@packfox.co.uk · See a sample audit · See the demo portal
If the audit doesn’t show you something about your own listings you didn’t already know, you’ve lost nothing but the few minutes it takes to read.