Amazon channel protection · UK

Amazon brand protection for UK brands, done for you

Packfox watches your Amazon listings around the clock. When another seller turns up, the buy box changes hands or your price starts to slide, we work out what it means for your brand and hand you the response, drafted and ready to send in your own name.

Get your free audit See it working

Send your brand name. A short report on your own listings follows, usually within a few days, and it is yours to keep. We follow up once by email; no call, no card.

Built from public marketplace data. No account access needed.

Owner-operated UK company We never change anything in your account Monthly rolling, cancel any month

SampleA fictional brand, Calderholt Living. Every seller, company and figure here is invented. Try the tabs.

What needs you comes first
The portal opens on the few things that need a decision from you. Everything else is recorded and waits for your weekly report.
Every listing has a journey
Price, buy box and sellers over time on one screen, with each recorded change pinned to the day it was seen.
Every seller has a profile
What we know about a seller, from up to three separately labelled sources: your account data, the storefront’s public listing and, where there is an exact match, Companies House.

01 · The problem

Your listings change without you, and it costs you

On Amazon, your product page is shared and public: other sellers, and Amazon itself, can change it. Most brands find out weeks late, when sales dip or a stockist complains.

Unrecognised sellers

Someone else is selling your product: new sellers appear on your listings, with stock from a source you never supplied, undercutting your authorised partners.

Price erosion

Sellers undercut your price floor, eroding your margin and your retailers’ trust in you.

Buy-box hijacks

Another seller takes the buy box, and while they hold it, the sale that would have been yours goes through them.

Altered or suppressed

Titles or images get changed, or the listing is suppressed and vanishes from search.

Day one
A seller you’ve never heard of appears on your best-seller, a couple of pounds under your price. Nothing tells you.
The next three weeks
The buy box keeps slipping, and every unit that does sell earns less.
Week three
If you supply shops or stockists, one of them asks why they’re being undercut on Amazon. If your brand is private label, it lands harder: you thought you were the only seller on your own listing.
With Packfox
The new seller can be in your portal the day our checks first see it, with the question to answer and, where a message would help, a draft prepared.

To shoppers, every seller on your listing is “you.”Poor service from any seller on your listing earns the review, and your brand takes the blame.

Built for UK brand owners: private label, D2C, or brands that also sell through shops and distributors. Not for resellers of other people’s brands, and not for anyone who wants sellers “removed” or prices policed. We don’t sell that: in the UK, controlling resale prices breaks competition law, and removal needs real grounds.

02 · What works in the UK

“Can’t you just get rid of them?”

In the UK, being “unauthorised” is not by itself grounds for removal. And trying to control the price another seller charges, whether by minimum prices, threats or incentives, breaks UK competition law. The CMA has fined brands millions for it: Casio £3.7m in 2019, Fender £4.5m in 2020. Ask on Amazon’s own seller forums and you’ll hear the same thing: if the stock is genuine, Amazon won’t remove the seller. So we work the levers that are legal and that last.

Trace the leak

We correlate how and when unrecognised sellers appear to narrow down which distributor or channel is most likely feeding them, with date-stamped evidence, so you shut the source instead of playing whack-a-mole.

Grounds that stick

Where there’s a real IP, trademark or listing-integrity breach, or a parallel import that isn’t exhausted in the UK, we prepare the Brand Registry report with grounds Amazon recognises.

Win the buy box back

We show you where you’re losing it and the likely cause, so you reclaim it through price, fulfilment and authorised-seller strategy.

General information, not legal advice.

03 · What we do

Alerts are the easy part

An alert tool pings you when something changes, then mostly leaves you to work out the rest. Doing this properly means checking every listing, every day: sellers, prices, the buy box, your content, your search rank. Then deciding which changes matter, and what’s safe to do about them. That’s hours you don’t have, on a job that’s never finished. We take it off your desk.

We watch

Automated, continuous eyes on every listing: sellers, prices, the buy box, your content, search visibility, rank and rating. We only ever read. It runs in the cloud around the clock, every listing checked every hour, so nothing waits for office hours.

We decide

Each change is judged against your rules: the sellers you recognise and the floors you set. The judgement is fitted to your brand, a person stands behind every call, and you can always ask why.

We draft

The Brand Registry report, the appeal, the distributor query, the seller message: written for you, ready to send. You approve and send from your own account; you stay in control.

We measure

Every event is put in numbers you can check: how often the buy box slipped, how far under your floor the landed price went (item plus delivery, the price the buy box is actually decided on), and what Amazon itself reports was bought that month.

How the Amazon connection works

Packfox connects to Amazon through the official Selling Partner API, the same data interface development teams build against. We only read, we never change anything in your account, and you can revoke the connection at any time. That connection feeds our monitoring the signals nobody has time to check by hand: account-health changes, listing suppression, content edits. It also builds one record Seller Central does not show you: which seller held the buy box, and when that changed. Having that built, run and watched for you is part of the monthly fee; there is nothing for you to set up or maintain.

04 · Where we sit

Where Packfox sits

You’ve probably tried some of this already: reporting to Amazon (the case closes, the seller stays), a cheap alert tool (you get the pings, you still do the work), or an agency quote with four figures in it.

What it does	Packfox	Alert tools	Agencies
Spots a change on your listings	✓	✓	✓
Works out what it means for your brand	We do	Mostly you do	They do
Drafts the response, ready to send	We do	You do	They do
UK rules built in (like the law on resale prices)	Yes	Not typically	Varies
Who you deal with	The founder, directly	Software and support tickets on the plans most brands buy	An account manager
Price	From £199 a monthfounding rate below	A monthly subscription, priced by how many listings or seller accounts you track	£1,000s a month

How these categories typically operate, as at November 2026. Individual tools and agencies differ; check anything you’re considering.

05 · What is included

What’s included, from £199 a month

£199 a month

The active listings of your own brands, up to 50. More than 50? Ask for a quote.

No VAT added. No setup fee. Monthly rolling: cancel any month. Payment by Direct Debit, protected by the Direct Debit Guarantee.

Founding rate: £99.50 a month for the first 10 client brands, locked for as long as you stay subscribed. Packfox is new, and the first ten brands back it before anyone else does. In return they keep the lower rate for as long as they stay subscribed, deal directly with the founder, and get a real say in how the service develops. When the ten places are taken, the founding rate closes for good.

Get your free audit

No card, no commitment. The audit comes first.

Ready now? Start monitoring without the audit.

Packfox is run by its founder, who built the system, wrote the rules it works to and stands behind every report. Packfox Limited, company no. 17000715, ICO registered ZC160725.

01Continuous monitoringContinuous monitoring. Every listing we watch for you: sellers, prices, buy box, content, search suppression, rank and rating. Checked every hour, around the clock; account signals such as suppression are checked every day.
02Automated same-day alertsAutomated same-day alerts for serious events: a hijack, a suppressed listing, an account-health change. Price and buy-box events can reach you within minutes once your account is connected. You choose how much reaches you between reports.
03A weekly report in plain EnglishA weekly report in plain English. What changed, what it means, what to do next. Every listing gets a weekly state line (sellers, buy-box holder, sales rank, lowest landed price, rating, Amazon’s own bought-last-month figure), and every number traces to data captured on a stated date. A week with nothing to act on is reported as one, with the checked state set out.
04A ready-to-send draft for every recommended actionA ready-to-send draft for every recommended action: a seller message, a Brand Registry report, an appeal, a distributor query, a listing correction. The system prepares the draft the same day the event is raised and places it in your portal, ready to copy and send in your own name. Nothing goes out in your name without you.
05Channel intelligenceChannel intelligence. New-seller history, price-erosion patterns, and where a supply leak most likely sits.
06Evidence you can act onEvidence you can act on. When your listing content changes you get a dated record of exactly what it said before and after, and once you act, the next pass checks whether the fix landed. The weekly report says so either way.
07Onboarding that walks you through itOnboarding that walks you through switching on the free Amazon protections that are easy to miss, including a Brand Registry check, while you set your recognised sellers and price floors in your portal, so alerts are judged against your rules.
What the service keeps for you
08Your own client portalYour own client portal. Sign in with your email, no password to manage. Today shows what needs you this week; Your listings shows every listing we watch, its price over time and your price floors; in Your sellers you tell us which sellers you recognise. Your drafts, every weekly report we send you and plain English walkthroughs of Amazon’s brand programmes live there too. See the demo, running on our sample brand.
09A standing seller dossierA standing seller dossier. Every seller we have discussed with you, kept current in the weekly report.
10Decisions rememberedNothing is asked twice: your decisions are remembered, and a lookalike seller is flagged again if it reappears under a new name.
11Before and after pricesWhen a seller drops out of our checks, the report shows the before and after prices on those listings, receipted.
12Six account health metricsSix account health metrics watched together, with stranded stock raised the same day it is seen.
13Fee rises flaggedFee rises at an unchanged price get flagged, because they eat margin without anyone noticing.
14A story report roughly every four weeksA story report roughly every four weeks. The running record of your whole time with us, chapter by chapter.

Your ongoing part is small by design: read one weekly report, and when something needs action, approve a prepared draft and send it in your own name.

06 · How it works

How it works

The audit comes first, free and with no commitment.

Free audit

A short report on your own listings:

who is selling your products
how far under your typical price they’ve gone in the last 90 days
who actually held the buy box, and for what share of recent checks
how your seller count compares to your category’s average, where reliable category data exists
for sellers you don’t recognise, the scale of their wider storefront

It covers up to 10 of your busiest listings; we pick them from what is publicly observable, and you can name your own instead. No call, and no account access needed.

Continuous monitoring

Then, if you subscribe, we keep watch around the clock. We only read; nothing in your account is ever changed by us. Serious changes reach you the same day; price and buy-box events can reach you within minutes once your account is connected. The recommended fix follows, drafted and ready for you to review and send, and everything else lands in a weekly report.

Month to month

If the audit shows problems worth solving, monitoring starts whenever you’re ready. Simple terms, no lock-in, and the founding rate applies while places remain.

After you subscribe (about 20 minutes of your time):

1You accept the terms and set up your Direct Debit in your portal
2You connect Amazon on Amazon’s own authorisation page (revocable there any time); we only read
3The active listings of your own brands are picked up from the connection, up to 50, and you tell us in your portal which sellers you recognise and any price floors
4Your first weekly report arrives, and anything serious is flagged as it happens

07 · Why Packfox

Why Packfox

Owner-operated

You deal directly with the founder, who wrote the rules your listings are judged against and answers for the result. There is no account manager in between.

Evidence, not estimates

Every figure traces to marketplace data captured that day, and the system enforces it: a number that cannot be traced to the data is not published.

The right size

Monitoring tools make you do the work; agencies charge thousands. We sit in the middle: done-for-you, for small UK brands.

You stay in control

It stays your account and your call: we prepare the response, and nothing goes out in your name without you.

Built for the UK

UK-registered and fluent in the rules that decide these cases here. And where the public register allows it, we name the UK company behind an anonymous storefront.

Exhibit A · Sample documentThe audit, exactly as a brand receives it (guided tour inside)Open the sample audit

Exhibit B · Sample documentThe weekly report every client gets (guided tour inside)Open the sample weekly report

Exhibit C · Sample documentThe channel story: the running record every client builds (guided tour inside)Open the sample story

08 · Questions

Questions brands ask us

Can you just remove unauthorised sellers?

On Amazon UK, being unauthorised alone isn’t grounds for removal, and anyone promising to simply remove sellers is overselling. What works is tracing the supply leak, grounds that stick (IP, material difference, condition) and winning the buy box back, and that is what we run. No draft we prepare ever raises price with a seller: a price problem goes to your distribution channel instead, which is the lever that’s legal here.

How do you work out where the sellers are getting stock?

We line up timing and stock: when each seller first appeared, which of your listings they carry, how they price, and how the pattern repeats over months. Set against what you tell us about your own channels, that usually points to a likely source, and the audit shows the evidence behind that view. It is a most-likely reading with the working shown, and we never contact sellers or distributors ourselves. You get solid ground for a conversation inside your own channel.

Do you need access to my Amazon account?

Not for the audit: it’s built entirely from public marketplace data. Monitoring uses Amazon’s official Selling Partner API, with access you authorise yourself. We only read: we monitor and report, and we never change anything in your account. We never ask for your password, and you can revoke access in Seller Central at any time. Personal data is encrypted at rest, and your marketplace data is used for one thing only: watching your own listings. It is never shared or sold.

What exactly does £199 a month cover?

The active listings of your own brands, up to 50; larger catalogues by quote. Monitoring, same-day alerts, the weekly report, ready-to-send action drafts and onboarding are all included. No VAT added, no setup fee, cancel any month. The first 10 client brands pay a founding rate of £99.50 a month for as long as they stay subscribed.

Why not just use Amazon’s free brand tools?

Use them, and our onboarding walks you through switching them on. They solve a different problem. Brand Registry protects your trademark and your listing content, and Amazon’s own seller forums are clear that it does not control who can sell your products or at what price. Project Zero’s removal tool is for listings that unlawfully reproduce a registered trademark, and Transparency serialises every unit you manufacture, charged per code on Amazon’s current published terms. Most UK brands face something else: genuine stock, resold by sellers they don’t recognise, at prices that slide. Watching for that every week, and drafting what to do about it, is the work we take on.

The audit already told me who my sellers are. Why would I keep paying every month?

Because the picture does not hold still. Sellers leave and new ones arrive, prices move, the buy box changes hands, and listing content gets edited, often without anyone telling you. Each new seller needs the same workup the audit did once: who they are, how big their operation is, where stock might be reaching them. Monitoring does that every week and keeps the evidence current, so when you need to act the record is already built.

How quickly will I hear about a problem?

The automation runs around the clock: serious events are flagged the same day, and price or buy-box events can reach you within minutes once your account is connected. The alert, the drafted response and the weekly report all come from the system, without waiting for a person. We don’t sell same-hour human response times.

What happens after I request the free audit?

You email your brand name; we build the audit and send it, usually within a few days. It covers up to 10 of your busiest listings unless you name your own. It arrives at a private link only you receive, hidden from search engines, and it expires after 30 days. We follow up once to see what you made of it. If you’re not interested, that’s the end of it for this audit. No call, no sales sequence, and you are not added to a marketing list.

What do I get in a week where nothing happens?

It is reported as a week with nothing to act on, with the state we checked set out: how many listings were watched, judged against your own seller list and price floors, and what the marketplace showed.

Who actually does the work?

Purpose-built software does the watching, the judging and the drafting, against two sets of rules: yours (the sellers you recognise and the floors you set) and ours (the response each kind of change calls for), which the founder wrote and keeps current. The founder stands behind every report and draft.

What happens when the person behind Packfox is ill or away?

The service carries on. Monitoring runs as purpose-built software on cloud infrastructure around the clock, and the alerts, the prepared responses and the weekly report are all produced by the system itself, with no one needed at a keyboard. Only a reply to your own email may take longer. Nothing depends on one person remembering to check.

Is this legal advice?

No. Packfox is not a law firm. Where a situation needs legal advice we say so, and we prepare the evidence pack for your solicitor.

See what’s happening on your listings

Send us your brand name and we’ll put together a free channel audit: who is selling your products and where the buy box went. Usually within a few days, yours to keep whatever you decide.