Packfox

    About This Privacy Notice

    This privacy notice explains how Packfox Limited collects, uses, and protects your personal data when you visit our website or contact us. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

    Who We Are

    This website is operated by Packfox Limited, a company registered in England and Wales.

    • Company Name: Packfox Limited
    • Company Number: 17000715
    • Registered Address: 124 City Road, London, EC1V 2NX
    • Email: info@packfox.co.uk
    • Website: https://packfox.co.uk

    Packfox Limited is the data controller responsible for your personal data collected through this website.

    What Data We Collect

    When you visit our website or contact us, we may collect:

    • Contact Information: Your name, company name, email address, phone number, and message content when you submit our contact form
    • Business Information: Details about your business provided for partnership enquiries
    • Technical Data: IP address, browser type, and pages visited (collected automatically by our hosting provider)

    How We Use Your Data

    We use your personal data for the following purposes:

    • To respond to enquiries submitted through our contact form
    • To follow up on partnership or business opportunities
    • To maintain records of business communications
    • To comply with legal obligations

    Business-to-Business Communications

    As part of our wholesale distribution activities, we may contact businesses directly via email or telephone to introduce our partnership services. If you are a business contact and wish to opt-out of such communications, please email info@packfox.co.uk and we will action your request promptly.

    Lawful Basis for Processing

    Under UK GDPR Article 6, we process your personal data on the following legal bases:

    Purpose Lawful Basis
    Responding to contact form enquiries Consent (Article 6(1)(a))
    Following up on business opportunities Legitimate Interests (Article 6(1)(f))
    Website functionality and security Legitimate Interests (Article 6(1)(f))
    Retaining business records Legal Obligation (Article 6(1)(c))
    B2B outreach communications Legitimate Interests (Article 6(1)(f))

    Where we rely on legitimate interests, we have assessed that our interests do not override your fundamental rights and freedoms. Our legitimate interests include responding to partnership enquiries and maintaining business relationships.

    Cookies

    Our website uses cookies to ensure proper functionality. Cookies are small text files stored on your device.

    Essential Cookies: Required for the website to function correctly. These are necessary and cannot be disabled.

    We do not currently use analytics or marketing cookies. If this changes, we will update this notice and obtain your consent before setting any non-essential cookies.

    You can control cookies through your browser settings. For more information about how we use cookies, please see our Cookie Policy.

    Data Sharing

    We do not sell, rent, or trade your personal data. Your data may be shared with:

    • Hosting and Email Provider: IONOS provides website hosting and email services, and may process technical data and email communications on our behalf
    • Legal Requirements: Where required by law, regulation, or legal process

    Any third parties we work with are required to handle your data in accordance with UK data protection law and only process data for specified purposes.

    Data Retention

    We retain your personal data only for as long as necessary:

    • Contact form enquiries: Retained for up to 3 years for business relationship purposes, or until you request deletion
    • Business communications: Retained for 6 years as required for business records
    • Technical logs: Retained by our hosting provider according to their retention policy

    Your Rights

    Under UK GDPR, you have the following rights regarding your personal data:

    • Right of Access: Request a copy of the personal data we hold about you
    • Right to Rectification: Request correction of inaccurate or incomplete data
    • Right to Erasure: Request deletion of your personal data (where applicable)
    • Right to Restrict Processing: Request that we limit how we use your data
    • Right to Data Portability: Request transfer of your data in a machine-readable format
    • Right to Object: Object to processing based on legitimate interests
    • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time
    • Right to Object to Direct Marketing: You have an absolute right to object to any direct marketing. If you wish to stop receiving marketing communications from us, please contact info@packfox.co.uk and we will action your request promptly.

    To exercise any of these rights, please contact us at info@packfox.co.uk. We will respond to your request within one month. There is no fee for making a request unless it is manifestly unfounded or excessive.

    Data Security

    We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes secure hosting with SSL/TLS encryption (HTTPS) and access controls.

    International Transfers

    Your data is processed within the United Kingdom and European Economic Area. We do not transfer personal data outside these regions.

    Complaints

    If you have concerns about how we handle your personal data, please contact us first at info@packfox.co.uk. We take all complaints seriously and will work to resolve any issues.

    You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:

    • Website: https://ico.org.uk
    • Helpline: 0303 123 1113
    • Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

    Changes to This Notice

    We may update this privacy notice from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date.

    Last updated: 2 February 2026

    Contact Us

    For any questions about this privacy notice or how we handle your data, please contact:

    Packfox Limited
    124 City Road, London, EC1V 2NX
    Email: info@packfox.co.uk